The business
Riverside Educare is a community-focused early learning centre that celebrates the individuality of every child. Guided by the whakataukī (proverb) Ko te ahurei o te tamaiti arahia ō tātou māhi,
(Let the uniqueness of the child guide our work),Riverside creates a nurturing environment where tamariki can grow, explore and feel at home.
The problem
Riverside needed an identity that reflected its child-led philosophy and strong connection to nature, while balancing warmth, playfulness and professionalism.
The outcome
The identity draws inspiration from the natural landscape surrounding Riverside, with a playful logomark representing the land, sky, water and new growth. Crafted with paper cut-out forms, the brand captures a sense of curiosity and care, creating a welcoming identity that celebrates every child's unique journey.
What I'd do differently
When applied to larger white formats, such as the welcome booklet, the identity can feel a little sparse. I'd develop a richer supporting graphic language that could be used more generously across collateral.
Credit
Created at White Light Studio
Responsibilities
Project lead
Creative direction
Brand roll-out
Project scope
Concepts and idea generation
Brand identity and guidelines
Print collateral
Signage
→ riversideeducare.co.nz