The business
Immersion is an award-winning architectural studio based in Dunedin, known for creating thoughtful, site-responsive architecture with a bold and contemporary approach.
The problem
As the studio evolved from a sole practitioner into an established practice, its identity no longer reflected the confidence, originality and quality of its work.
The solution
The refreshed identity embraces bold typography, generous white space and an unconventional colour palette to express the studio's confident character. An interchangeable logo system reinforces the idea that every project is a tailored response, creating a flexible identity that adapts across a range of applications.
What I would do differently
I'd explore adding the interchangeable logo animation to the website. It feels like a missed opportunity to bring one of the identity's strongest ideas into the digital experience.
Credit
Created at White Light Studio
Responsibilities
Project Lead
Creative Direction
Brand roll-out
Project scope
Concepts and idea generation
Brand identity
Print collateral
Website design and development
→ immersionarchitecture.co.nz