The business
The MAC Foundation supports Mount Aspiring College by funding opportunities that enrich the educational experience of current and future students. Built on the generosity of alumni, families and the Wānaka community, it plays a vital role in the school's long-term success.The problem
The Foundation needed a new identity that honoured its established legacy while working seamlessly alongside Mount Aspiring College's existing brand. The challenge was to create a distinct yet connected identity that would strengthen the Foundation's presence and inspire ongoing community support.The outcome
The refreshed identity draws on the symbolism of two koru forms merging within a circle, representing protection, growth and collective support. Rolled out across print and digital touchpoints, the circle became a unifying graphic device that frames photography and messaging, creating a confident and recognisable identity that honours the Foundation's history while looking to the future.What I'd do differently
I'd further refine the supporting typography, exploring a treatment that feels more approachable and complements the warmth of the identity while maintaining a clear hierarchy.
Credit
Created at White Light Studio
Responsibilities
Project Lead
Creative Direction
Project scope
Concepts and idea generation
Brand identity
→ macfoundation.org.nz