The business
Hone Build specialises in designing and building Passive Homes, creating high-performance spaces that prioritise comfort, sustainability and energy efficiency.
The problem
With a new identity already established, Hone Build needed the brand thoughtfully rolled out across digital and print touchpoints while communicating the value of Passive House design to a broader audience.
The outcome
Working from the existing brand guidelines, I rolled out the identity across the website and supporting collateral, extending the brand's concept of honing in on better building. Interactive diagrams, subtle motion and a calm visual language create a focused, educational experience that guides users through Passive House principles while showcasing Hone Build's expertise.
What I'd do differently
I'd revisit the project navigation to make the return journey more intuitive. The back navigation currently feels secondary, and strengthening its presence would encourage users to continue exploring the site's content.
Credit
Created at Principle Design
Responsibilities
Website strategy
Website design
Website development management
Document Template Design
Project scope
Brand roll-out
Web design and management
→ honebuilt.com.au